My Work

Having worked as an individual contributor and manager in various innovation and product projects, here is a selection of my B2B and B2C work. I taken a holistic approach to these cases in order to respect the confidentiality of the dat and brief of each company I have worked with.

MeetMattie - eHealth App

The client sought to innovate and develop an app to enhance patient experience and streamline operations to help improve the overall quality of patient care. I lead a mixed team of external experts and the client's best innovators towards a launch in only 90 days.

Skinsei

Unilever's first Personal Care Direct-to-Consumer brand and product launch. I was the Ecommerce strategist and experiment lead.

More coming soon..

B2B Customer Lifecycle | Market Research

After two rough years for SaaS companies, in 2024 I dove deeper into understanding how SaaS companies prioritize their investments across the various stages of a customer lifecycle, what are the most important repeatables internal and external pain points and how efficiently they deal with these.

More coming soon..

GenAI Pricing and Monetization | Market Research

More coming soon..